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Ah, confidence. That elusive, intangible thing we all know we need to get the jobs, attract the people, achieve the goals, and make the money. The thing that can take years or even decades to develop, a string of good decisions and positive outcomes to maintain, and awhile to regain once it’s been shaken.
While an essential component for success in many of life’s pursuits, confidence isn’t always an easy feeling to come by. In fact, it’s arguably a skill that must be practiced to get stronger, just like sit-ups are required for more defined abs. “Confidence is not just something you have—it’s something you create,” says self-improvement coach Tony Robbins. Rather than being something we are (or are not) born with, it’s a state of mind that can be cultivated—or faked, when necessary.
What can you do when you need to exhibit more self-assurance than you feel? Here are some tricks to feign confidence, even when it’s in short supply.