Amazon’s biggest discount holiday of the year, Prime Day 2023, is nearly upon us, which means you can expect thousands of deals and discounts on just about every type of product you can think of. If you’re looking for details on when and where Amazon’s 48-hour shopping event will be held, you’ve come to the right place.
What’s Amazon Prime Day?
Prime Day started back in 2015, which kicked off celebrations for Amazon’s 20th birthday. Eight years later, Prime Day is a fixture in Amazon subscribers’ shopping schedule. The “holiday” actually spans two days each year and features deals and discounts across a wide variety of departments. There are discounts on everything from tech, home and kitchen, clothing, and more.
When is Prime Day 2023?
In short, we don’t know for sure. The company hasn’t made this year’s Prime Day dates official yet. When they do, we will update this story accordingly.
However, we can take clues from past Prime Days to make an educated guess. As highlighted by Mashable, Amazon has a habit of picking mid-July for Prime Day, blocking off either Monday and Tuesday or Tuesday and Wednesday for its two-day shopping extravaganza. Mashable thinks this year’s Prime Day will land on either July 10–11, or July 11–12, and that’s as good a guess as any. But Amazon will likely give Prime customers plenty of notice as we get closer to the real Prime Day.
Who can shop Prime Day deals?
While anyone can use Amazon to shop, Prime Day is only open to Amazon Prime subscribers. That said, this also applies to the free trial. You can enroll in Prime for free for 30 days to take advantage of Prime Day’s sales, then cancel after. That saves you the $14.99 per month, or $139 per year for an annual subscription, while still getting to take advantage of some great offers.
How to find the best deals on Prime Day 2023
The thing about Prime Day is Amazon is not shy about its deals. When you open up a new Amazon window during the two-day event, you’ll be bombarded with new discounts as far as you can scroll, especially for its own products. You can count on there being plenty of deals on Alexa devices.
But just because something appears to be on sale, doesn’t mean it’s a good deal. There are still some tactics you can use to make sure you’re really getting your money’s worth. Check out our guide here for tips ranging from identifying the price history of a particular item, to making sure you’re not buying something that’s already out of date.
While Amazon probably doesn’t want you shopping this way, you can set your own prices so you only buy an item once it falls beneath a certain amount. And that’s a good strategy, since some of those discounts really aren’t as big as they’re advertised. And remember: You can return your Prime Day regrets up to 30 days after purchase.
