Kellogg has announced that it will separate into three different companies to create “greater strategic, operational, and financial focus” for each of the new firms that will be named at a later date.
Under the plans announced on Tuesday, Kellogg will separate its North American cereal and plant-based foods business -- which represent an estimated 20% of Kellogg’s net sales in 2021 -- from its global snacking brands, cereal and noodle brands and frozen breakfast brands.
"Kellogg has been on a successful journey of transformation to enhance performance and increase long-term shareowner value,” said Steve Cahillane, Kellogg Company's Chairman and Chief Executive Officer in a statement announcing the company’s plans. “This has included re-shaping our portfolio, and today's announcement is the next step in that transformation."
The logo for Kellogg's appears above a trading post on the floor of the New York Stock Exchange, Oct. 29, 2019. Kellogg's announced Tuesday, June 21, 2022 that it is splitting into three companies: a cereal maker, a snack maker and a plant-based food company. Kellogg's, whose brands include Eggo waffles, Rice Krispies cereal and MorningStar Farms vegetarian products, said the proposed spinoffs of the yet to be named cereal and plant-based companies are expected to be completed by the end of 2023.
Richard Drew/AP, FILE
"These businesses all have significant standalone potential, and an enhanced focus will enable them to better direct their resources toward their distinct strategic priorities,” Cahillane continued. “In turn, each business is expected to create more value for all stakeholders, and each is well positioned to build a new era of innovation and growth."
Kellogg expects these moves to be completed by 2023 and the headquarters for the three companies set to focus on their global snacking brands, their cereal brands and their plant-based food brands will remain unchanged.
Said Kellogg: “After several years of transformation and improving results, the Company believes it is the right time to separate these businesses so they may pursue their particular strategic priorities.”
After the announcement, Kellogg rose more than 6% in pre-market trading on Tuesday.
The global snacking company, which earned $11.4 billion in revenue last year, will be made up of well-known brands such as Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, the Kellogg said. Sales at the snacking company last year also came from some cereal brands as well as frozen breakfast brands and the Eggo brand, the company added.
A store display of Kellogg's Frosted Flakes cereal in Homestead, Pa., May 14, 2020. Kellogg's announced Tuesday, June 21, 2022 that it is splitting into three companies: a cereal maker, a snack maker and a plant-based food company.
Gene J. Puskar/AP
The cereal company accounted for $2.4 billion in sales last year through business in the U.S., Canada, and Caribbean, Kellog said. The cereal company sells brands such as Frosted Flakes, Froot Loops, Mini-Wheats, and Special K.
The plant-based company, which earned $340 million in revenue in 2021, will be anchored by the MorningStar Farms brand, which features an array of plant-based items such as chicken nuggets and sausage links, Kellogg said.
The cereal company and plant-based company will both remain headquartered in Battle Creek, Michigan, Kellogg said. The global snacking company will maintain dual campuses in Battle Creek and Chicago, Illinois, with its corporate headquarters located in Chicago.
