Photo: Sean Pavone (Shutterstock)
In an effort to live up to its ambitious name, retailer Best Buy is going head-to-head with Amazon Prime Day with its own summertime promotion. “Black Friday in July” begins on Monday, July 10 and continues through July 12. The retailer promises it will be offering “hundreds of deals on the summer’s latest tech.”
Unlike Prime Day, Black Friday in July does not require a membership to a loyalty program. Anyone can visit a Best Buy store, their website, or their app for deals on computers, TVs, and appliance. But if you do decide to join the any of the company’s three My Best Buy programs, you’ll have access to members-only special offers and deeper discounts on some items.
Best Best Buy “Black Friday in July” deals
Best Buy’s more specialized offerings are an interesting contrast to Amazon’s “we sell literally everything” vibe, but it really comes down to the prices. To give you an idea of how far Best Buy is slashing the costs of its inventory, here are some early deals the company announced:
Save $200 on select models of MacBook Pro. My Best Buy Plus and My Best Buy Total members save an additional $50 (up to $250 in savings).Save $780 on HP Omen Gaming Laptop. My Best Buy Plus and My Best Buy Total members save an additional $100 ($880 total savings).Save up to $600 on select Windows laptops. My Best Buy and My Best Buy Total members save up to $700 on select Windows laptops.Save $150 on Dyson V15 Detect Extra Cordless Vacuum. My Best Buy Plus and My Best Buy Total members save an additional $50 ($200 total savings).Save $50 on 65-inch Roku 4K Smart TV. My Best Buy Plus and My Best Buy Total members save an additional $30 ($80 total savings).My Best Buy Plus and My Best Buy Total members save $100 on Fitbit Sense Advanced Health Smartwatch – Graphite.Save $150 on GoPro Hero11 Action Camera. My Best Buy Plus and My Best Buy Total members save an additional $50 ($200 total savings).My Best Buy Plus and My Best Buy Total members save $100 on Canon R50 Camera.Save $275 on Segway D40X. My Best Buy Plus and My Best Buy Total members save an additional $50 ($325 total savings).