When most of your money goes to bills, food, and rent, it can be hard to justify spending the remainder on beauty products. But self-care is important—and there’s no shame in looking damn good. This year’s Prime Day deals offer a glimpse into a world where we can look our best and save some money. Here are some splurge-worthy deals in beauty.
Olaplex
We’re starting with Olaplex because it’s two things: Amazing for your hair and expensive most of the time. Typically all $30, Olaplex’s products are $24 for Prime Day. Don’t know where to start? The Olaplex No. 4 Bond Maintenance Shampoo is a staple, but if you have to choose just one thing, let it be the No. 3 Hair Perfector, a pre-shampoo treatment that strengthens your hair.
Revlon One Step Volumizer PLUS 2.0
When it comes to creating an at-home blowout, there’s a spectrum of price that doesn’t necessarily correlate with the spectrum of quality: You have your regular blow dryer and round brush on one end and your Dyson AirWrap on the other. In the middle, there are round brushes that dry your hair for you, and that’s what the Revlon One Step Volumizer does. At $33.60, it’s a great splurge if you’re ready to jump from the basic dryer-and-brush setup (which takes an almost acrobatic level of skill to pull off) and try saving time and arm fatigue with a machine that does it all.
Living Proof Dry Shampoo
Some hair care products do the same thing regardless of if you get the cheap one or the luxury one. That’s not the case for dry shampoo, which can be sticky, flaky, and stinky if you go for the less-expensive option. On Prime Day, you can get a quality dry shampoo from Living Proof for the price you’d normally pay for the less glamorous ones: $23!
NuFace
NuFace is one of those products that seems too good to be true, but once you’ve read the reviews, you’ll become a believer in science and miracles. The NuFACE Trinity Complete uses microcurrents to tone your face, gradually improving the appearance of fine lines and wrinkles. It usually costs $525 to get the device, its attachments, and the brand’s Aqua Gel (which helps conduct the microcurrents), but for Prime Day, it’s only $367.50.
Vital Proteins Marine Collagen
Usually retailing between $40 and $50, the Vital Proteins Marine Collagen—which you mix into drinks to give your nails, hair, and skin a little extra love from the inside—is just $27.30 for Prime Day. With almost eight ounces per canister, it does last a long time, so stock up now and enjoy minimal-effort self-care all year.
Etekcity Smart Scale
We live in the future now and everything in your home can be “smart.” Sure, you could have a scale that just tells you your weight, but why not get one that connects to your phone and tells you 14 different biometric measurements, like your heart rate. The Etekcity Smart Wifi Scale helps you track your weight changes, differentiates between muscle and fat amounts, and connects with whatever health apps you use to keep all your fitness data synced. It’s just $20.99.
Crépe Erase Advanced Body Repair Treatment
What’s more luxurious than a fancy body cream? Not much, honestly, so it’s great news that the Crépe Erase Advanced Body Repair Treatment—normally $80—is just $69.99 for Prime Day. It’s great for “crepey” skin, the dry and wrinkly kind that plagues us as we age, and works to firm lines while firming up the application area over time.
GrandeBROW
Sparse eyebrows are a scourge in the era of full, bushy brows being on-trend, but some of us just can’t grow thick caterpillars up there. GrandeBROW is beloved by the hair-challenged, but usually costs $73 for a four-month supply—which is a bummer, since four months is when you’ll see full results. For Prime Day, though, this serum is $51, so get it now and be bushy by November while saving over $20 in the process.
Dyson Corrale Straightener
Do the videos of women using the Dyson Corrale getting stick-straight hair with minimal damage make you sick with envy when they pop up on your TikTok? Relatable. Spending $500 on a straightener, no matter how well it works, can seem totally implausible—but for Prime Day, this device is $379. It’s certainly not cheap, but it is effective, and a steep discount like this offers you the chance to snatch one up without breaking the bank (as much).
TEMPTU Airbrush Makeup Kit
Airbrushed makeup takes way less time to apply than traditional makeup and, once you get the hang of it, looks better, too. Unless you’re a professional MUA, those factors might not influence you to spend $445 on the TEMPTU device and a starter kit of key colors, but even the uninitiated can be lured in by the Prime Day price: $342.65. You’ll need to watch a few tutorials before you, too, can turn a few drops of liquid into a full face of makeup using the power of air, but with the money you’ve saved, you won’t mind a few minutes of research.
Norvell Sunless Tanning Machine
Sunless tanning has come a long way from the cartoonishly orange-hued nightmare of the early 2000s, but that doesn’t make investing in and using mousses or traipsing to the salon to drop $70 a week any easier to stomach. The Norvell airbrush machine usually costs $329, but for Prime day, it’s $263—plus you get three different tanning solutions, so you can customize your color just right.
Note: Deals are subject to change.
